The editorial process is a long and complex one in which the manuscript is passed back and forth between a writer and her editors.

You’ll have to do a lot more than publish a book in order to sell a book. And that’s hard for everyone, whether you’re an indie author or a traditionally published author.

Welcome to a new feature of my Self-Publishing 101 blog! On occasion, I will post short yet informative interviews with indie authors (and others), so that we can learn from each other and other people in the business. This week, Nicolas Lietzau is featured in 7 Answers from an Author.

No matter who your characters are, what their dilemma is, what your writing style may be, the structure of your story will help to usher the reader from beginning to end. Without structure, the writer risks getting off to a slow start, sinking into the muddy middle, and/or crashing and burning at the end.

Before you send your manuscript to beta readers or a professional editor, revise with these 4 content issues in mind.

With good editing comes professionalism. Don’t risk giving readers a reason to deem your book unworthy.

Here are 5 things you can do to encourage the slow burn of your long-term strategy.

A discussion of the challenges, the process, some advice, and more.

From one writer to another, here are five things I wish I’d known from the get-go.

Today will be a combination of work and celebration. You’re officially an author, but there’s still much to do!

You’re going to have to shout in order to get the attention your book deserves on release day—but be sure to do it in a not-annoying way.

Start saving now, wherever you are in the writing or publishing process. Your book is going to require a nest egg no matter how much of the work you take on yourself.

The essential element that will make your book essential reading.

What is a Street Team, and why every indie author needs to assemble one.

Things you can do to draw attention to your book in the weeks leading up to your release date, and beyond.

If you want to sell books, you’re going to have to draw some attention to your book. And getting attention is not going to be easy.

You know what to do, but do you know when to do it? Here’s a basic route to help you along.

After I graduated college, I spent many years writing without a workshop or critique group to partner with. Instead, I turned to the library to keep me afloat.

Providing the public with free quality content is a proven way to grow a following, but it also requires a substantial amount of time, effort, and creativity. Before you jump in, ask yourself several questions.

I’m no stranger to the interview process—except that I’ve always been the one asking the questions. This time, Danielle Lacy, podcaster for her fun and informative show, Dear Girlfriend, would be asking me the questions, and I’d be answering them on the spot.