Gordon MacKinney has written a guest blog about marketing and the Bookbub Featured Deal.

I’m always on the lookout for new ways to connect with potential readers, and a few weeks ago, this one came to me. It’s called Booky Call, and it’s a new way to meet readers.

Guest blogger Cookie Boyle started her book before meeting her husband. He had given her feedback on her plays, and she gave him feedback on his scripts. But her novel was different. It predated their time together, so she thought she could and should finish it on her own.

You’re ready send your book into the world, and the best way to do that is to shine a light on it. In a busy industry of constant new releases, a book blog tour can help.

Third time’s the charm, they say. They also say, “Live and learn.” I’ve launched two books so far, and I’ve learned A LOT from both of them.

Are you a goal setter? While I have general, ongoing daily, weekly, and monthly goals, I’ve always felt a little lame about not being an annual sort of thinker.

Self-editing is about seeing what’s really there and recognizing what is not but should be. Here is a short checklist to help you do it well.

It’s not magic, and there’s nothing complicated about it. It begins simply by reaching out.

These 5 self-publishing myths could be holding you back.

What do you think about independent authors who give their book away? If you're an author, do you give yours away? If you're a reader, do you think less of the book when you see that it's free? There are advocates for both sides of this coin, and I discuss the reasons for and against here.

POV and Setting go hand in hand in creating a world your reader can visualize. Are you sure you have a good handle on them?

As independent authors, we need to find a comfortable way to reach the ideal readers of our books, but we also know that doing so is easier said than done. Learning how to talk about our books is the first hurdle.

The other day, someone asked me the age-old question, “How do I become a writer?” My answer was, “Just start writing.” Of course, that’s the edited version of the real answer, which involves a lot more than any blog post can handle.

In this interview conducted by Dawn Colclasure, I discuss why I decided to self-publish, the stigma on self-publishing, and the form of promotion that has worked the best for me.

I’ve been in publishing long enough to know there are several general mistakes—some of them seriously detrimental—that indie authors need to be aware of and avoid. By that I mean, don’t assume you’re the exception to the rule. If you are doing (or not doing) one of the things on this list, you are in serious danger of sabotaging your precious novel or nonfiction book.