Guest blogger Mike Magluilo didn’t start writing a novel because he has a natural gift for sales, hustling likes and retweets, or newsletters. All of these things rattled his enthusiasm. But a change in mindset has made all the difference.

When marketing your book, it’s always a good idea to try new things. The same old promos get tired after a while, and you need to keep exposing your book to fresh readers. Here are three newer ones to try.

Some promotional tasks are one and done while others are on the sporadic side. Still others are ongoing and happen with regular frequency. Here’s how you can get through them.

If you’re basically an unknown author like I am, your Kindle Countdown deal will not amount to much without some outside help to drive traffic to your book.