Sometimes it’s the basic things that make all the difference. The secret formula for selling books is one of these things. But never fear because it’s not actually a secret; it’s straightforward and doable, and it works.

When marketing your book, it’s always a good idea to try new things. The same old promos get tired after a while, and you need to keep exposing your book to fresh readers. Here are three newer ones to try.

Guest blogger Lynn Gale discusses imposter syndrome, why it happens, and how self-care can alleviate it.