Your platform is the thing that grows your following. That is, the people who know you and follow you. Those who take an interest in you and your books. As indie authors, we hope to grow a large platform. The larger, the better.
 
But how do you go about doing it?

When it comes to marketing, the reasons to collaborate with other authors are many.

Since publishing my first book in 2021, I have done four in-person events, and they’ve all been worthwhile. More than worthwhile, they’ve been fun and memorable. Here’s why you should do one too.

The great thing about making an audiobook is that it requires a relatively small amount of time compared to writing and publishing a novel. Part 1 in this short series will provide a general outline of how an audiobook is made, and Part 2 will dive into the particulars of hiring a narrator and other details.

Instead of speeding headlong into 2024 with new material, I’m going to start off the year with a peek back at 2023 and the many blog posts I (and a few guest bloggers) wrote.

Guest blogger Mike Magluilo didn’t start writing a novel because he has a natural gift for sales, hustling likes and retweets, or newsletters. All of these things rattled his enthusiasm. But a change in mindset has made all the difference.

When marketing your book, it’s always a good idea to try new things. The same old promos get tired after a while, and you need to keep exposing your book to fresh readers. Here are three newer ones to try.

There are many things you learn as you go when you finally self-publish your first book. Here are 10 Things to put you ahead of the game.

Gordon MacKinney has written a guest blog about marketing and the Bookbub Featured Deal.

I’m always on the lookout for new ways to connect with potential readers, and a few weeks ago, this one came to me. It’s called Booky Call, and it’s a new way to meet readers.

Once you’ve published your book, your job as a self-publisher becomes marketing the book. That means getting the book into readers’ hands, which may be a simple plan but is far from easy.