It’s not magic, and there’s nothing complicated about it. It begins simply by reaching out.

These 5 self-publishing myths could be holding you back.

What do you think about independent authors who give their book away? If you're an author, do you give yours away? If you're a reader, do you think less of the book when you see that it's free? There are advocates for both sides of this coin, and I discuss the reasons for and against here.

As independent authors, we need to find a comfortable way to reach the ideal readers of our books, but we also know that doing so is easier said than done. Learning how to talk about our books is the first hurdle.

Put compounding to good use by tackling 3 to 5 marketing actions every day. As John Kremer says, “It will always be up to you to provide the motivation for readers to buy your books.”

When not much seems to be happening even though I’ve been marketing diligently, I try to remember that there’s a little spark of energy in every effort I make. Taken together, that group of sparks is called “compounding.” And it can make all the difference.

Some promotional tasks are one and done while others are on the sporadic side. Still others are ongoing and happen with regular frequency. Here’s how you can get through them.

Giving the book away is part of a larger strategy that can help you—and all of the books you’ll ever publish—to find some success.